Strategy # 1

Apply gold to the skin

Theory . Its miraculous power has been legendary since antiquity. In ancient Rome, the physician Pliny advised noble patients to drink gold in tiny sips – in his opinion, this prolonged life. The Chinese believed that gold was the source of immortality, and they applied it to the skin in the form of a fine powder. Alice Jang Xun, a renowned Chinese physician practicing in Paris, explains: “Gold really boosts the body’s defenses, disinfects, fights free radicals and gives the skin a glow.”

Practice. Cosmetic laboratories have learned to add gold to beauty products, making it bioavailable for the skin. For example, microparticles of gold and platinum are present in the Precious Collection ampoules from BABOR. It is they who give the skin a natural glow.

The collection consists of three parts – “Rose Gold”, “Gold” and “Platinum” – and is designed for seven days. Precious elixirs of reference precision act on the skin at the cellular level. Ampoules Rose Gold “Energy” replenish the level of cellular energy. Ampoules Gold “Volume” smooth out the micro-relief from the inside. Ampoules Platinum “Lifting” – “platinum” ampoule – instantly tightens the skin, strengthening its structure.

Apply the serum in the morning, immediately after cleansing. Like all ampoules, these need to be shaken first (to activate the ingredients), then wrap the neck with a cosmetic napkin, with a sharp movement break off the upper part of the ampoule along the lower colored ring and apply the contents to the skin of the face, neck and décolleté.

Strategy # 2

Adding Omega-3 to Creams

Theory. Nutritionists have been buzzing about the benefits of these incredibly beneficial fatty acids. Omega-3 fatty acids are practically not synthesized in the human body and come to us only with food. They are necessary for the normal functioning of the brain, vascular, immune, reproductive systems, for the prevention of cancer, improving the condition of the skin and nails. And Omega-3s are directly related to the psychological state of a person: the fewer there are, the more likely the likelihood of blues and depression. Omega-3 acids are rich in fatty fish. For example, among the peoples of the North (Eskimos, Scandinavians), whose diet is dominated by seafood, atherosclerosis and coronary heart disease are rare, and in Russia it is the first cause of death.

Practice. Skin gets the micronutrients it needs last from food, so dermatologists are increasingly partnering with nutritionists to create the perfect menu for it. The BUENO Salmon Caviar Lifting Facial Mask contains the very Omega-3 acids that perfectly activate the production of this collagen. Also, ceramides (restore the lipid barrier of the skin), hyaluronic acid (holds cells together and regulates their metabolism, supports collagen synthesis, moisturizes the skin, ensures its elasticity and healthy shine), madecassoside (effectively relieves redness and irritation) were added to the menu.

Well, the natural fabric base of 100% cotton fibers ideally lies on the skin and allows it to breathe, helps the nutrient components to penetrate the dermis faster and deeper, without causing irritation and redness.

Strategy # 3

Protecting your skin from the sun

Theory. Clinique specialists are sounding the alarm: the skin of a modern person is exposed to more stress than it can withstand. In principle, our skin is naturally endowed with its original immunity, but environmental factors such as the depleting ozone layer, smoking or harmful chemicals can suppress it. Solar radiation is considered to be the main enemy of skin health. The rays pass through the thin, like a sheet of paper, epidermis and strike underneath the cells underneath, which leads to the release of free radicals. In turn, cells damaged by UV radiation can multiply and infect neighboring cells. Moreover, the protective mechanisms of the skin after exposure to the sun weaken in just a few hours, while it will take several days to bring them back to normal. A frightening picture, isn’t it?

Practice. Experts strongly recommend using sunscreen. Clinique Virtu-Oil Body Mist is a new dermatologist-tested weightless sunscreen SPF 30 with a luxurious dry body oil texture and essential sun protection. This superb, oil-free liquid formula neutralizes UVA and UVB rays in a 3: 1 ratio, absorbs instantly for a pleasantly cool, non-sticky feel. Convenient bottle provides accurate and quick spray of the product even on the most difficult-to-reach areas of the skin. The spray can be used upside down!

Strategy # 4

Stimulating collagen production

Theory. After 20 years, every year during our life, our skin loses up to 1% of collagen , which is one of the most important components for maintaining youthful skin. Loss of collagen underlies age-related changes in the skin and manifests itself in the form of wrinkles, loss of firmness and sagging skin. With age, we lose not only collagen itself, but also the possibility of its natural restoration. But collagen is vital for our skin, as it moisturizes it, makes it firm and elastic. In addition, it helps to cope with skin pigmentation and maintain its youthfulness, eliminates scars and scars.

Practice. VICHY recommends Collagen Specialist cream with a powerful anti-aging formula, which contains: bio-peptides – stimulate collagen production, vitamin C – a well-known component to fight pigmentation, eperulin – antioxidant, has anti-inflammatory and soothing effects and, of course, VICHY thermal water …

Strategy # 5

Back to basics

Theory. Having played enough with high technologies, scientists realized that the most effective is to combine them with folk recipes, and embarked on a journey around the world in search of authentic beauty rituals: from Italians they borrowed their love for natural olive oil, from Japanese women working on oyster farms – passion to pearls. The French women shared the secrets of wine therapy, the inhabitants of the island of Java discovered the secrets of jamu medicine.

Practice. Nu Skin’s leading ethnobotanic scientists have created a series of Epochs for face and body that bring the wisdom of a culture of communication with native plants from around the world. The collection’s products contain the most effective herbal ingredients known today, which have a soothing and therapeutic effect on the skin. You can choose essential oils, each of which solves a specific problem. Hair products or body care products. We in the editorial office fell in love with the Epoch Baobab Body Butter body cream with baobab oil. It instantly moisturizes the skin, makes it soft and velvety, and evens tone.

Strategy # 6

Adding prebiotics and probiotics

Theory. Bacteria are not always a bad thing. Among them there are those that are good for our skin. Cosmetics with pro- and prebiotics have been developed to support good bacteria.

Practice. QNET’s revamped Physio Radiance cosmetic series is enriched with a unique 2 PBS Prebiotic and Probiotic Blend. Their combination preserves the youthfulness of the skin and has a positive effect on the microbiome – microorganisms living on the surface of the skin. Thus, the prebiotic alpha-glucan prevents the negative effects of the environment, lysate probiotics promote skin renewal, prevent inflammation on it, and normalize the pH level.

The Physio Radiance series includes a cleansing foam (deeply but delicately cleanses the face from makeup, dirt, dust), a booster essence (seaweed extract from the Sargasso Sea increases elasticity, reduces wrinkles, stimulates collagen production), double serum for strengthening and lifting ( thanks to its powerful composition, it acts as a lifting procedure, improves complexion, combats hyperpigmentation and dehydration), as well as a regenerating day, night cream and for the area around the eyes.